If you work as a private hire driver, you will already know that competition in the industry is fierce. Of course, a lot of this comes down to the location you provide your services in. Nevertheless, it is important to do everything you can to stand out from the crowd if you are to secure more business. With that being said, let’s take a look at some of the ways you can pick up more work as a private hire driver.

Consider working for Uber

One of the best ways to pick up more job opportunities is to work for Uber. Uber is one of the fastest growing companies ever. You can expect a large number of jobs to come through, and you can work hours that suit you. However, don’t forget to get Uber insurance if you do go down this route. Uber driver insurance will ensure you are covered against public liability insurance and road risks. Uber insurance is essentially private hire insurance as standard motor insurance isn’t suitable.

Market yourself better

You need to get to grips with the world of online marketing if you are to pick up more work. There are numerous platforms you can make the most of, from having your own website to using social media. Remember, people turn to the Internet because it is convenient, so if you can offer useful features like an online booking system, you’re going to reap the rewards. You will also need to get to grips with search engine optimisation so that your information will feature near the top of the search engine result pages.

Consider going niche

Another way to pick up more work is to embrace niche markets and to invest in target marketing. For example, you could establish yourself as a dedicated airport hire service, or at least target this segment of the market in your next campaign. Or, you could target students by offering discounts if they show you their student card? Nowadays, it can really pay to concentrate on certain portions of the market, rather than trying to cater to everyone.

If you follow the three tips that have been mentioned above, you should notice some improvements with regards to the amount of work you pick up. From joining Uber to improving your social media efforts, there are many ways to make your business stand out.